Overcoming Gender Bias in Career Opportunities
The project


This activity is for

  • HR staff

After going through this activity, you are expected to:

  • Improve your skills to create and disseminate job offers that are appealing to both men and women and job offers with no gender bias.

Read the following job offers:

What is the position for: Digital Marketing Trainer

The educational organisation “MARKETRAINING”, upon implementation of self-financed seminars and private sector VET training courses, is seeking to recruit for its central training facility in Brussels, a highly experienced teacher with specialisation in Digital Marketing Specialist (Digital Marketing Specialist).

Job responsibilities: Teaching training material/ and writing training materia


  • Bachelor's degree in Business Administration or Marketing
  • Experience in teaching in the specific field
  • Professional experience in the field
  • Expertise in digital marketing (Facebook, Instagram, social media, etc.)
  • Excellent knowledge of PowerPoint

What is the position for: Hospitality, Wine Tastings and Customer Service Operative?

Boutari Winery S.A. is looking to fill one (1) position for the period July - October 2022 in the field of Hospitality, Wine Tastings and Customer Service for work within the winery of Santorini.

Required qualifications and job responsibilities:

  • Basic knowledge of wines and wine tasting (2nd or 3rd-level WSET qualification will be highly appreciated)
  • Excellent knowledge of the English language
  • Good computer skills (MS Office)
  • Proven work experience and knowledge of the subject will be assessed accordingly
  • Pleasant and friendly personality
  • Strong communication and negotiation skills (presentations/sales)
  • Excellent ability to organise and coordinate activities
  • Ability to work in a team and adapt to a dynamic environment
  • Professionalism and result-oriented

The company offers:

  • Competitive remuneration package and bonus
  • Competitive salary and bonus program
  • Private hospital coverage program and staff discounts
  • Modern and dynamic working environment
  • Continuous training
  • Opportunities for development and growth.

Now reflect:

  • Do you think the offers are gender-specific or gender-neutral?
  • Could they be addressed to either sex?
  • What, if anything, would you change in these texts?

2. Write two job offers (70/100 words each), one more appealing to women and one more appealing to men, based on the job offers you have read.

3. The job offers produced should be evaluated with the Interactive Online Job Description Content Tool.

4. After evaluating the job offers you have written, reflect:

  • Are there any highlighted words?
  • What kind of words are they?
  • Do you think you could use other, more appropriate words?

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